Think of your favourite logos. Maybe not even your favourite, but any logos that spring to mind. What do they have in common? Do they have an icon or are they text-based? Or do they incorporate both styles? Can you think of the logos for some of the biggest companies out there: Google, Microsoft, Amazon? Now, what do they have in common?

Businesses these days need a logo design that can be adapted to any number of communications: websites, flyers, letterhead, email newsletters, business cards, brochures, company vehicles, invoices... the list goes on. It stands to reason then that the cleaner and less fussy the design, the more flexible the logo can become. It can be easily transferred into different mediums and applied to different materials.
You want your website to look fresh, to strengthen your brand and to help drive your business. Is your current website ticking all the boxes? If not then you could be losing potential customers to your competitors.